2008年10月23日星期四

Color Theory on Cats



Fat cat in monochromatic fur, lies on a carton box of apple, looks vacuous, except his belly.

Monochromatic color scheme gives a subtle look, but since it look smart and beautiful, people are willing to give it food and the most evil thing is there are a lot of delis around in the market.

It makes me realize that there seems no fat black cat, why? Is that black cat is not cute enough? Is that they look inauspicious? Is that black cats are genetically weight less?

Color theories on Fashion Store


The shelves and closets are between burgundy and brown which give vigor, elegance, richness, refinement, maturity and expensive feeling. Black is used as the background and color for floor to match with the dark color shelves. It is also because I use the contrast of color theory to emphasize the colorful products; bright and dull intensities accents unlikeness.

I use analogic and complementary color scheme (green, red, red-violet and orange) together with principle of novelty on the products to draw the attention of customers.

2008年10月20日星期一

Pantone Colors for 06'


Pantone Colors for Fall 2006 Ready-to-Wear
including accessories and background colour.


The back groung colour is in pale blue-grey. It is the manipultion of emphasis of colour. Since the whole collection is in advancer qualities of hue, value and intensity and stands out in the background that is in receding qualities .








Pantone Colors for Spring 2006 Ready-to-Wear
including accessories and background colour.

The back groung colour is in white. It is the manipultion of contrast of colour which refers to advancing and receding hues counter each other, light and dark values show powerful opposition, and bright and dull intensities accent the unlikeliness.





Marc by Marc Jacobs 2009 Spring Ready-to-Wear

2009 S/S

  • use tertiary color
  • This collection can be divided into 2 parts. Part 1 uses low value, low intensity and low hue color.
  • While part 2 uses warm color with high hue, high value and high intensity.
  • The special arrangement of this fashion show gives a psychophysical effect of youth action and energetic.
  • You can always found analogous colors scheme in most of the outfits.
  • And some for the complementary colors scheme as well.

Marc by Marc Jacobs 2008 Ready-to-Wear

2008 F/W
  • the main color used is black.
  • Most of the colors used were dark and dull color with a few bright colors to add highlight effect on the collection.
  • Complementary colors scheme (e.g.: Black with green, Black with yellow) can always be found. But most of them were with analogous color scheme.
  • The colors used were with tertiary colors, with low hue, low intensity and low value.

2008 S/S
  • Dark blue, grey and yellow are the domain color in this collection (Dark blue: 23 times, Grey: 11 times, Yellow: 7 times)
  • Complementary color scheme always happened in individual outfits.
  • Adjacent complementary happened too.
  • Most of the colors used were with high chroma, high hue and high intensity.

Marc by Marc Jacobs 2007 Ready-to-Wear

2007 F/W
  • there were brown and blue and neutral colors as its main colors for analogous matching
  • adjacent colors were red, green, orange and violet used in accessories.
  • The clothes mostly were in dark colors of tertiary colors in high chroma and low value.
2007 S/S
  • mainly used analogous colors in dark red, green, brown, blue, and violet.
  • some monochromatic or achromatic colors decorated by some accessories in complementary colors.
  • in light tertiary colors but in high value and low chroma.
  • familiarity color tone in its collection.

Marc by Marc Jacobs 2006 Ready-to-Wear

2006 F/W
  • The whole collection is almost all navy and black, with a glimpse of red and occasionally white.
  • used tints and shades of blue (monochromatic) and achromatic colors to create a subtle color scheme . Such combination is safe to use and could be quite boring.
  • made use of the contrast of color principle to create point of interests in the collection; he put flashes of red and the whole collection became more vivid.
  • Black and navy is suggested in the spring summer collection, at the later half of the runaway show.

2006 S/S
  • The collection is mostly in pastel colors (tints) and with shots of black and navy
  • a little bit of yellow and magenta at the print patterns, belt or waistband.
  • This is an example of harmony of color with contrast of color to break the rule.