Marc by Marc Jacobs 2005 Ready-to-Wear

2005 F/W

• The collection mostly focuses on using the principle of Novelty. (Brown, Grey)
• Those design are in a shade color.
• This collection are used the Analogic and Complimentary Color Scheme
• And just few designs are used the brightness color which are in pink to reach the contrast feeling.

2005 S/S

• Those design are used the primary colors.
• The colors used are Complementary Color in high chroma and low value.
• There are different color use of Women’s and Men’s wear.
• For women, the collection mostly use is single split complementary (Orange, Yellow, Blue-Violet) and Analogous(Yellow, Green, Blue), which in the principle oforder.
• For men, the collection mostly use is the Principle of Familiarity.(Sky blue, White)

Marc by Marc Jacobs 2004 Ready-to-Wear

2004 F/W

• For continuing the SS2004, the collection change from high chroma to low chroma gradually
• The number of hues per outfit decrease across the collection
• Contrast color to analogous to mono chromatic
• 2 major color always 1:1 in one outfit (balance the feeling)Feeling: most give young and active, some are calm feeling

2004 S/S

• High chroma, high value
• More than 5 hues per outfit
• The collection change from warm color to cool color gradually
• The value change from low to high gradually
• Principle of order: different hues with same chroma and value per outfit to make harmony feeling
• Feeling: energetic, hot, active, young and positive
• Olympic year
• Economic become better and better

Marc by Marc Jacobs 2003 Ready-to-Wear

2003 F/W

• Most of hues are High Chroma and Low Value
• Mono-Chormatic
• Analogous
• Achromatic
• Familiarity color
• Harmony color
• Most of the outfit applies more than 5 hues

2003 S/S

• High Chroma, High Value
• More than 5 hues per outfit
• Mono-Chormatic
• Analogous
• Achromatic
• Aggressive color
• Familiarity color
• Emphasis of color

Marc by Marc Jacobs 2002 Ready-to-Wear

2002 F/W

• Mono-Chromatic
• Analogous
• Familiarity color
• Principle of order
• Most of the color are Low Value

2002 S/S

• mainly used analogous colors in red, pink, orange, brown, blue, and violet
• some monochromatic colors coming with some neutral color
• the Tertiary colors were used but in high value.
• most of the designs were in same proportion, similar value and chroma.

Marc by Marc Jacobs Fall 2001 Ready-to-Wear

2001 F/W

• Low value
• Split complementory with high chroma color
• Black color is used as the main color in the color family
• Most of outfits are harmony color matching with the principle of order
• Similar moods
• Some outfits use contrast color family
• Usually monochromatic
• Feeling: calm, sad, dark and heavy
• Many terrorist attack happen this year and military activities

Marc by Marc Jacobs

Marc By Marc Jacobs


The Marc by Marc Jacobs collection includes Women, Men, Timepieces and eyewear collections.

This collection includes many of the designer's coveted details, including vintage lines, girly details like puff sleeves and quirky oversized buttons. His cult brand of retro-chic is also stamped on a must-have accessories line, which includes bags, shoes and off-beat timepieces.








The LOGO

Black “MARC” Follow by grey “BY MARC JACOBS”
Which is in Acromatic Color Scheme!!










The Packages



Not just the logo,
even the shopping bag and the shoes box are in Black and white.











Need more proof for his "Achromatic" addiction?
Here are some photoes of Marc Jacobs......






























The Colors used in the photoes were mainly variations in lightness and darkness of black, gray and white.

This scheme depends on contrast.

It not only presents a professional impression but also looksclean and elegant but produces a stark, harsh effect, often meant to portray surrealism.

Some colors were added as an accent(Red and blue).

Here are the advertisement of Marc By Marc Jacobs's Vintage Line.




We can see the photos were adjusted to low hue, low intensity and in low value to give a vintage look.


Advertisement

This advertisement from magazine manipulate the principle of emphasis to make a focus on the products. This contrast of color in advertising can not only show what color Marc usually used(red, yellow&gray), but also bring the message to the readers mind easily.

This is the advertisement of Marc by Marc Jacobs cover the doubledeck bus. This is a low chroma color matching. The main color is white and the accent coor is dark blue, black and gray. Emphasis of color is manipulated to make a focus on the brand name and it's clothing. The mood is plain.

This is some of the shops of Marc By Marc Jacobs. The color applied in the shop is lightness hues and it give a feeling of harmony when receding the qualities of values and intensities. This background color of the shops can emphasize the product shown inside since most of color used in the collection by Marc Jacobs are high chroma hues.

Snap shot

Hong Kong people, where are the colors?
Many of us love to dress in achromatic scheme, especially black: to look cool, to look authority, to look slim, to keep a distance from the crowd, but don't they realize that all black is equal to boredom? Both pictures are taken on the MTR platforms, left one at Tseung Kwan O, right one at Lai King. Although their social background, occupation, income level, age etc. vary, they all wear achromatic clothes. Such an interesting phenomenon! Would it be the side effect of the recent economic crises? Would it be they are not happy about their job? So, they choose black due to unhappiness and living pressure?

A Filipino lady wore a colorful printed blouse. High saturation, high chrome primary colors. It is in their culture to wear colorful floral prints, but actually nowadays we seldom see the Filipinos wear colorful clothing, may be just like Chinese seldom wear Qipao in daily life.

Photo taken at the Kowloon Park, in front of the big bird cage: a family with two elderly, a Westerner male and a Chinese Female. Their choice of color is quite simple: pink, green and achromatic, not obscure at all. So, I guest they might come from working class family, or at least, not highly educated.

Another family in front of the bird cage baby, granny, and mom and Filipino maid. Again, their choice of colors: red, blue, achromatic are simple colors, reflects that they are not come the highly educated class.


Pink and light blue are for toddlers. Since the two colors conveys the meaning of love, romance, softness, delicacy; peace, tranquility, quiet, clean, soft and pure etc. which are the stereotypes and hopes of adult to children.
The teachers are in orange polo shirt which represent ambition, fun, happy, energetic, balance, warmth, enthusiasm, generosity, vibrant ... i.e. the essential qualities of kinder garden teachers.
Well. Don't you think that the colors of the uniforms are too cutesy?

Grey symbolically represents security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Here I would use staid, conservative, practical, old age and boring to describe the man. Apologize if I am wrong, but because his look misled me.

Form the colorful young lovers we can find the age difference between adults and youngsters. In the above pictures you can see adults usually prefers subdues colors, while youngsters prefer brighter and solid colors.

On the left and right are Westerners, the one in the middle is a Hong Kong guy. It shows that color preference could be more of personal preference rather than age, cultural or gender influence.