2008年10月23日星期四

Color theories on Fashion Store


The shelves and closets are between burgundy and brown which give vigor, elegance, richness, refinement, maturity and expensive feeling. Black is used as the background and color for floor to match with the dark color shelves. It is also because I use the contrast of color theory to emphasize the colorful products; bright and dull intensities accents unlikeness.

I use analogic and complementary color scheme (green, red, red-violet and orange) together with principle of novelty on the products to draw the attention of customers.

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