Marc by Marc Jacobs

Marc By Marc Jacobs


The Marc by Marc Jacobs collection includes Women, Men, Timepieces and eyewear collections.

This collection includes many of the designer's coveted details, including vintage lines, girly details like puff sleeves and quirky oversized buttons. His cult brand of retro-chic is also stamped on a must-have accessories line, which includes bags, shoes and off-beat timepieces.








The LOGO

Black “MARC” Follow by grey “BY MARC JACOBS”
Which is in Acromatic Color Scheme!!










The Packages



Not just the logo,
even the shopping bag and the shoes box are in Black and white.











Need more proof for his "Achromatic" addiction?
Here are some photoes of Marc Jacobs......






























The Colors used in the photoes were mainly variations in lightness and darkness of black, gray and white.

This scheme depends on contrast.

It not only presents a professional impression but also looksclean and elegant but produces a stark, harsh effect, often meant to portray surrealism.

Some colors were added as an accent(Red and blue).

Here are the advertisement of Marc By Marc Jacobs's Vintage Line.




We can see the photos were adjusted to low hue, low intensity and in low value to give a vintage look.


Advertisement

This advertisement from magazine manipulate the principle of emphasis to make a focus on the products. This contrast of color in advertising can not only show what color Marc usually used(red, yellow&gray), but also bring the message to the readers mind easily.

This is the advertisement of Marc by Marc Jacobs cover the doubledeck bus. This is a low chroma color matching. The main color is white and the accent coor is dark blue, black and gray. Emphasis of color is manipulated to make a focus on the brand name and it's clothing. The mood is plain.

This is some of the shops of Marc By Marc Jacobs. The color applied in the shop is lightness hues and it give a feeling of harmony when receding the qualities of values and intensities. This background color of the shops can emphasize the product shown inside since most of color used in the collection by Marc Jacobs are high chroma hues.