Classic Excercise 6

Feedback form for collecting customers' opinions on their color preferences:
1. What did you purchase in our store? In what color? Why do you buy this color?
2. What color do you usually wear?
3. What is your favorite brand? Why?
4. (Continue) Why? What color would you use to describe the brand?
5. So, you like (color) very much? For what reasons?
6. What do you consider when choosing the color of you outfits?
7. Is there any color that you hate or would never try to wear? Why?

Schoolmate A

• Lifestyles: Chill out (hea)

• Mass Customization: Bag: Bauhaus, Shoes: Dr. Martens, Puma, Clothes: 2%, Other: 7-11
  

• Color Preference: Brown, black, green

Schoolmate B

• Lifestyles: Read Manga

• Mass Customization: Glass: Empiro Armani, Accessories: Sworwarski, Snoopy, Addidas, Bossini kids

• Color Preference: Colorful things

Collection-- Class excercise 4

Opps! Don't misunderstand. I am not suffering from OCD. I just filled 30 sets of collections and picked one with the best color combination among each set, here is my best 30.




The six colours that I choose are in advancing or receding qualities of hues, values and intensities convey similar moods, agreement of feeling is easier when giving enough variety for interest but avoiding boredom or conflict, i.e. harmony of colour.

I found yellow does not goes well with brown and an outfit looks weird with large proportion of brown; and my favorite combination is purple, blue and brown.

Color theories on Fashion Store

The shelves and closets are between burgundy and brown which give vigor, elegance, richness, refinement, maturity and expensive feeling. Black is used as the background and color for floor to match with the dark color shelves. It is also because I use the contrast of color theory to emphasize the colorful products; bright and dull intensities accents unlikeness.

I use analogic and complementary color scheme (green, red, red-violet and orange) together with principle of novelty on the products to draw the attention of customers.

Snap shot

Hong Kong people, where are the colors?
Many of us love to dress in achromatic scheme, especially black: to look cool, to look authority, to look slim, to keep a distance from the crowd, but don't they realize that all black is equal to boredom? Both pictures are taken on the MTR platforms, left one at Tseung Kwan O, right one at Lai King. Although their social background, occupation, income level, age etc. vary, they all wear achromatic clothes. Such an interesting phenomenon! Would it be the side effect of the recent economic crises? Would it be they are not happy about their job? So, they choose black due to unhappiness and living pressure?

A Filipino lady wore a colorful printed blouse. High saturation, high chrome primary colors. It is in their culture to wear colorful floral prints, but actually nowadays we seldom see the Filipinos wear colorful clothing, may be just like Chinese seldom wear Qipao in daily life.

Photo taken at the Kowloon Park, in front of the big bird cage: a family with two elderly, a Westerner male and a Chinese Female. Their choice of color is quite simple: pink, green and achromatic, not obscure at all. So, I guest they might come from working class family, or at least, not highly educated.

Another family in front of the bird cage baby, granny, and mom and Filipino maid. Again, their choice of colors: red, blue, achromatic are simple colors, reflects that they are not come the highly educated class.


Pink and light blue are for toddlers. Since the two colors conveys the meaning of love, romance, softness, delicacy; peace, tranquility, quiet, clean, soft and pure etc. which are the stereotypes and hopes of adult to children.
The teachers are in orange polo shirt which represent ambition, fun, happy, energetic, balance, warmth, enthusiasm, generosity, vibrant ... i.e. the essential qualities of kinder garden teachers.
Well. Don't you think that the colors of the uniforms are too cutesy?

Grey symbolically represents security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Here I would use staid, conservative, practical, old age and boring to describe the man. Apologize if I am wrong, but because his look misled me.

Form the colorful young lovers we can find the age difference between adults and youngsters. In the above pictures you can see adults usually prefers subdues colors, while youngsters prefer brighter and solid colors.

On the left and right are Westerners, the one in the middle is a Hong Kong guy. It shows that color preference could be more of personal preference rather than age, cultural or gender influence.

Color Theory Application

In order to create a boastful collection in color, I used a set of split complementary colors to fill in the collection. That is employing one hue (yellow) and the hue (blue-violet and red-violet) on each side of its complement (violet) on the color wheel. By avoiding using the complementary color (violet) directly with the analogous colors B-V and R-V, the color combination still sounds right, although the colors are so contradictory.

In the revised collection, I get the concept from the harmony of color. Because I am greedy and want to put all the colors in the collection, so I employed the theory to create agreement and avoid the above conflicts among the split complementary colors, here I use tint color to achieve the effect.

The Burberry Check

The classic Burberry check is composed of red, camel (also know as the Nova), black and white regarding to the color of the yarns.

The red and camel is a set of analogous colors that is using two or more adjacent hues on a color wheel plus variation of value and intensity. It maintains the fluidity of monochromatic matching with more variety and energy.

Black and white are achromatic colors, in this case they are used to create values (tints and shades) for the red and camel through the weaving structure.

The weaving structure of check fabric created more color varieties (intensities and values) in this four color based design where the warp and weft lines of colors meet each other. For example, the meeting point of the red lines creates a higher intensity of red while the achromatic colors create different tints and shades of red and camel; such varieties in intensity and values in turns create an analogous scheme.

Thus, the Burberry check with only four basic colors but still get a fluid and dynamic color scheme.

Just employ the analogous color theory, choose three to four colors within, combined with the property of the signature weaving checks structure, one can easily create sets of Burberry checks.

This could also apply to the famous Scottish checks; or use other color theories, like the split complementary, to create a crazy combo of color check.

Varieties of the Burberry checks, even for non woven scarfs, they still preserve the weaving apperance of checks, for the above reason


Further reading: http://www.tartans.scotland.net/reading_tartan/index.cfm.htm


Possibility of checks in different colour theory combines with different weaving combinatons
by Christopher Bailey in Burberry Prorsum Fall 2006 RTW collection